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Hammond : We give them signage that talks about the event as well as appropriate gear. Retailers also have an opportunity to come to the event and sell Merrell and other products. We leverage the tie with a bounce-back offer for race registrants.
They can take the offer to a local retailer to get a free pair of Merrill socks. We try to follow the consumer down their path and tie in retailers as naturally as possible. Hammond : It has changed significantly. The outdoor apparel industry, and Merrell in particular, previously treated sponsorship as a charity.
If I put on this run, can you give me some money? I want sponsorship to work a lot harder for us instead of being just one logo in a long train of other brand logos.
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Marathons activation. The company uses the seven-year-old sponsorship to engage consumers and drive traffic to local retailers.
Wolverine this year will sponsor Monster Jam shows in 13 markets, up from 10 in Monster truck appearances. Prior to a Monster Jam event, Wolverine hosts a monster truck appearance at a retail store located near the event venue. Wolverine promotes the appearance through radio, TV and in-store promotion.
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Ticket promotions. Wolverine uses Monster Jam tickets for retail promotions. That includes offering a free ticket or buy-one-get-one-free coupon with product purchase. On-site consumer engagement. Wolverine activates Monster Jam events with an on-site booth that features product display, swag giveaways and interactive games.
The company also touts retail partners in co-branded signage, JumboTron promotional spots and lucky seat giveaways. Wolverine touts the lucky seat promotion as part of a VIP welcome speech by a brand representative. Digital promotions. Wolverine runs the season-long Fan of the Week contest on www. The wining fan is awarded Monster Jam swag and a free pair of Wolverine boots or shoes. All rights reserved.
Merrell Coupons & Promo Codes
This deal is no longer available, but check out these other available deals:
There will be a post-race expo at the event! Sponsors and vendors will be on site selling gear, offering fitness advice and will feature interactive displays and free samples! Operation Gratitude sends care packages filled with snacks, entertainment items and personal letters of appreciation addressed to individually named U. Service Members deployed in hostile regions such as Iraq and Afghanistan, and on Naval ships at sea! This fun filled race for children ages 4 through 13 features running, obstacles just their size, and a trip through the biggest mud pit they have ever seen!
All racers receive an Adventure Kids cotton T-Shirt, race bib and finisher medal! Racers must be a minimum of 13 years old to participate in the 5K and 14 years old to participate in the 10K. The Merrell Barefoot Division specially times racers competing in Merrell Barefoot shoes, Vibram Five Fingers, or those who choose to run purely barefoot.
The off-road nature of the trails can feature roots, rocks and sections of gravel. There is a Bag Check where you can drop off your gear prior to the event. Event staff will sort your bag according to your racer number, and you can claim your belongings later with your bib number. Please leave valuables at home!
There will be a disposable, orange strip timing chip included in your packet, attached to your race bib. You will need to attach this timing chip to your shoe in order to receive a time for the race. Dogs are not allowed to participate in the events. The event does not include swimming.
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Any water crossings are accessible on foot and may come up to about your waist. You will not be forced to participate in anything you do not feel comfortable with. We encourage all participants to compete at their comfort level. There will be plenty of volunteers on the obstacles there to encourage you or help you to the next step. If you choose to go around an obstacle, you will not be able to participate in the award ceremony. There is no time limit to finish the course. Athletes are permitted to walk the course. If you are part of a team of 10 or more, you will automatically receive your refund AFTER completion of the event.